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EXCEEDING CUSTOMER EXPECTATIONS WITH THE NEXT-GENERATION CUSTOMER DATA PLATFORM

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Data and context are in high demand as businesses zero in on personalization and storytelling. To create these new, immersive experiences, they will rely heavily on next-generation customer data platforms called customer intelligence platforms for personalized and frictionless cross-channel interactions. Those that lag behind market leaders will remain unable to quantify the growing importance of these digital transformation initiatives that focus on improving the customer experience. As a result, they will incur significant opportunity costs through unrecognized and missed revenue.

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