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The Ultimate Guide to B2B Marketing Plan

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This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.

Supported by tried and tested marketing principles, we’ll cover:

  • PR Smith’s SOSTAC® Framework
  • Market Audits & Competitor Analysis
  • How to set S.M.A.R.T Objectives
  • The Marketing Mix & supporting Tactics
  • The difference between KPIs & Metrics
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